Ch Ch Ch Changes........

The last few months have been interesting. On September 9th, the first day of my tenth year of FatWallet employment, the company was acquired by Performance Marketing Brands, which is now a parent company to FatWallet, Ebates and AnyCoupons.  After a flurry of questions, providing information and feeling like we were in limbo, we finally get to move forward. The possibilities and opportunities are pretty exciting.

New ownership naturally means a shift in how I think about where I work. I have quite a bit of logo-wear, so I'm used to answering questions about FatWallet when I'm out and about. On a recent flight, the person in the seat next to me asked, "So what is FatWallet?" After my normal elevator pitch, he said, "I'll have to have my wife check it out. She loves to coupon and save money." I found myself telling him that maybe she should try Ebates first, as that site is a bit more female-friendly. This led to a conversation about the differences in the sites, FatWallet's great electronics deals, and the tv he's thinking about buying soon.

I've been a loyal FatWallet employee and customer for so long, it wouldn't be surprising to me if I bled green (one of the colors we frequently use and associate with the brand).  Just three weeks ago, I would not have had this conversation (suggest a competitor? No way!). Anyone who knows me well knows I hate to fly. This conversation, which was friendly and fun, helped me to relax a bit. Hello change!