If you're brilliant and well-connected: http://sethgodin.typepad.com/seths_blog/2008/03/why-bother-havi.html
If you're smart and practical: http://blog.guykawasaki.com/2009/02/guest-post-memo.html
If you're conventional and always do things by the book: http://www.how-to-write-a-resume.org/
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